Welcome to the new Crayola.
Our New Mission
We inspire, encourage, and support all kinds of people to express their creativity so that they can explore their potential and be more self-confident in their lives.
Brand Overview
Who We Are
Crayola brand crayons were the first kids’ crayons ever made, invented by cousins, Edwin Binney and C. Harold Smith. The brand’s first box of eight Crayola crayons made its debut in 1903. Crayola Crayons are made primarily from paraffin wax and color pigment. The Crayola brand celebrated its 100th anniversary in 2003 and today we manufacture over 3 billion crayons each year.
Over the years, Crayola expanded its range of colors and products. In 1958, the 64-color box with a built-in sharpener became an iconic product. Today, Crayola offers a vast array of colors and specialty crayons.
Keywords
Creativity
Creativity is the brand soul that runs through Crayola from beginning to end. Creativity allows more people to enjoy art and lifestyles.
Support
Support emphasizes that the brand will support and encourage people of all ages to create and express, no matter what tools and methods, Support people makes artistic expression more interesting.
Encouragement
Encourage children to create art and give them more space to develop their interests. Interest is also the best teacher, allowing children to grow in a happy education.
Brand Guidelines
This is a student project.