We drive all kinds of people to express themselves with strong creative potential.

Brand History

How We Started

Crayola crayons were invented in 1903 by the Binney & Smith Company of Easton, Pennsylvania. Using paraffin wax and nontoxic pigments, the company produced a coloring stick that was safe, sturdy, and affordable. The name “Crayola,” coined by the wife of the company’s founder, comes from “craie,” French for “chalk,” and “oleaginous,” or “oily.”

Why We Do it

Crayola is an icon of American childhood that recalls our collective memory of coloring both inside and outside the lines. We have transformed art education and fostered creativity in schools and homes, providing color to children for generations.

Timeline

Business Stationery

New Identity

This is our final logo. Based on the changes in Spark’s shape, we have further refined the shape expression of C, retaining the shape of Spark while making the C shape more recognizable. In terms of color selection, we used a combination of four colors, but we kept Crayola black as the basic color, which makes the entire logo look interesting and clearer at any size. Logos have their own recognition.